Credit: A Sweat Life
How To Go for Your Dreams with Rae Reichlin, CEO Ladies Who Lift
"Trust your gut instinct. If you feel something, and it's going through your head everyday, you need to act on it."
In this episode Kaivan dives deep to find out what’s on Rae Reichlin’s mind. As the creator of a females-only gym, her tenacity in rising to any challenge shines through in this episode. She explains what is was like to leave an industry that was stagnant, and to risk it all as an entrepreneur.
She describes how much of today’s fitness is based on body image, and how she was able to flip that model on its head. Her work with Ladies Who Lift shifts the focus away from the pure aesthetics of working out. She tells us that the added benefits of working out far outweigh the physical transformation. Her work also makes an impact on how her clients communicate, perform, and show up in the world.
While she was a camp counsellor, Rae wasn’t too interested in coaching. She tells her story of how she never intended to be a coach, but how her family and working to help others became her passion.
Rae’s parents always pushed her to chase after her dreams. At one point her father even encouraged her to chase a dream in New York and skip out on college. She admits that much of her success in life comes from growing up surrounded by really strong women, which is why she chose to build a business that supports other strong and successful women.
As an entrepreneur, Rae shares that she is dedicated to staying organized and writing down everything along the way. She admits that she has 5 separate notebooks to keep everything organized on a daily basis. And Kaivan opens up about his own personal struggles with entrepreneurship and balance.
Rae encourages entrepreneurs, and everyone watching, to listen to your inner voice, trust your gut, and to share with others. A lot of people won’t congratulate you, or want to be your friend, and push you. Pay attention and open your arms up to the people who are into what you are doing and who want to encourage you, support you, and be in your corner.
Some Questions Kaivan Asks In this Episode
- What is the message of Ladies Who Lift?
- What was your influence to become an entrepreneur?
- Why did you switch from being a dancer to studying set design at Columbia?
- Did you ever see yourself being a coach?
- Were you ever nervous that you wouldn’t be able to make it work?
- How have your relationships in life supported you?
- What’s one uncomfortable thing you’ve done that if you didn’t do it, you wouldn’t be where you are today?
- How do you stay motivated?
- What’s next for Rae and Ladies Who Lift?
- How do you feel as a leader, helping push these women beyond their boundaries, and outside of their comfort zones?

Written By
Hi, I’m Kaivan - Entrepreneur, growth marketer, and extremely passionate about building brands. To get to the top, you have to fall several times, and learn how to pick yourself back up. The most successful people in the world know that breaking out of your comfort zone and staying there is the secret to achieving your dreams. Remember to stay uncomfortable and never to stop dreaming.